AREA SALES MANAGER (ASM)
- 1 Vacancy
- 55 Views
Experience
5 Year
Employee type
Full TimePosition
Experienced Professional
Offer Salary
Attractive
Job Description
The Area Sales Manager will be responsible for driving sales growth, expanding market penetration, and ensuring effective distribution of company products within the assigned territory. The role involves developing and executing sales strategies, managing distributor and retailer relationships, supervising field sales teams, and monitoring market performance.
KEY RESPONSIBILITIES
1. Develop and execute territory sales plans aligned with agreed revenue, volume and distribution targets.
2. Monitor performance by channel, distributor, product and territory; identify gaps and implement corrective actions.
3. Map market opportunities, prioritise high-potential outlets and strengthen route-to-market coverage.
4. Build productive relationships with distributors, wholesalers, retailers and other key trade partners.
5. Drive product availability, order generation, customer retention and expansion into underserved markets.
6. Support negotiations, promotional execution, and resolution of commercial or service issues within approved policies.
7. Coordinate, coach, and assess field sales personnel and promoters to improve territory coverage and productivity.
8. Conduct market visits, monitor merchandising and visibility standards, and verify implementation of promotions.
9. Prepare sales forecasts, route plans, and periodic reports covering performance, competitors, stock, and market intelligence.
10. Collaborate with marketing, operations, and logistics to support replenishment and timely product delivery.
11. Monitor trade receivables and support timely collection in collaboration with relevant teams.
QUALIFICATIONS & REQUIREMENTS
1. Bachelor’s degree or equivalent qualification in Sales, Marketing, Business Administration, or a related discipline is preferred.
2. Minimum 5 years or more of field sales experience, preferably in FMCG or consumer goods, with previous territory or team-supervision responsibility.
3. Practical knowledge of distributor networks, retail execution, territory planning and regional market development.
4. Willingness to travel extensively within the assigned area; a valid driving license is an advantage.
5. Commercial awareness, negotiation, route-to-market planning, distributor management, field coaching, numerical analysis, communication and execution discipline.
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Job Overview
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Experience
5 Year
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Location
Bolgatanga, Northern, Ghana
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Offered Salary
Attractive
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Qualification
Experienced Professional
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Industry
All Jobs, Business, Sales and Marketing -
Date Posted
5 days ago
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Apply Before
13 Nov, 2026
